Finally, give your business the foundation it deserves. This Ulitmate Branding Checklist has everything you need to create a cohesive brand for your business. Just check off each item to create a strategic brand that connects with your customers.
First off, a reliable brand will make you and your business more credible. If all of your interactions with clients look and sound the same, you'll build a foundation of credibility. Chances are, your business has a lot of moving parts and pieces. Do your messages sound the same in-person, on the phone, on Facebook, and on your website? Does everything work together visually? Do you social media sites, website, courses, and handouts all look the same?
Your customers interact with a lot of brands every day. A few they like and will remember. Many will just get lost in the clutter. If you want to be more memorable to your customer base, you need to develop a plan to deliver consentient messaging on a regular basis.
This one is great, especially if you are just starting out or are a solo-entrepreneur. In addition to gaining credibility, a well thought-out brand helps you look bigger and more professional. Your brand will show your customers that you're serious about your business and they will be more likely to trust you.
Companies with brands are more likely to charge premium pricing over competitors. Once you have developed a relationship with your customer base and have clearly shown value over competitive companies, it's much easier to charge more. Let's face it. Only one company can be the cheapest -- the rest of need to show our value!
Let's be a real for a minute. Branding falls into the discipline of marketing. The entire concept of marketing is to build awareness and generate leads (presumably for sales). The ultimate goal of any brand should be to grow your business. Having a solid brand platform will lead to more contacts and ultimately more clients and more sales! An investment in your brand is an investment in the growth and success of your business!