An Entrepreneurs Guide to Launching a Business You Love

An Entrepreneurs Guide to Starting a Business
Plus, A Free Worksheet to Help You Find Your Niche

 

Over the past couple of weeks, I’ve talked to several aspiring entrepreneurs looking to launch their own business. I’ve worked with these women in various roles: some are in my network groups, others came to me for branding help or just had questions about launching their business. All of them have one thing in common. They are struggling with their brand identity.

Okay, they didn’t use those words, but these well-meaning entrepreneurs are struggling to find focus in their business. Maybe you can relate.

Here are some of the problems they are running into:
• They can’t effectively communicate their goals or business to family and friends.
• They can’t quickly define their product offering to potential customers.
• The can’t decide on a logo or tagline because they don’t know where they want to focus.
• They believe being “general” or “vague” will help them get more clients (even though they haven’t been very successful signing on clients).

These ladies are struggling to launch a successful business. These are talented, well-meaning women with big goals, they just need to find their focus. Maybe you can relate.

Each of these contacts believes that by being vague in their product offering, they are somehow going to get more clients and more opportunity. They think by offering more services they will reach more people and therefore launch their business quicker and be more profitable.

Does that sound like you? Are you trying to provide an enormous suite of products in an attempt to attract more clients? Is your product offering vague?

I’m going to be straight up honest with you: if you believe this approach is the quickest way to sign new clients you are setting yourself up for failure.

The most successful brands are those that cater to a very specific market or provide a very specific product or service.

I want you to be successful … I want you to launch a business you love … I want you to gain whatever comes with your dream: flexibility, time, security. Whatever it is, I’m here to tell you it’s possible, but you are going to have to shift your mindset. You’re going to have to focus.

I’ve developed a free resource to help you find your perfect niche! If you are ready to launch a successful business, it’s time to get my Focus Your Dream worksheet.

This 8-page worksheet helps you identify a focus that will help you build a successful business with your current skill set! Plus, you’ll create 3-5 specific product offerings that work with your current interests and talents!

Download the worksheet here:

 

How to Find Your Niche
So, now that you know why you should find a niche, how the heck are you supposed to decide what you want to offer?

It’s time to do a little self-reflection! You need to take a good look at yourself when you start.

Step 1: Talents
What are your talents? What can you offer right now? Where do you have experience? Make a list of all your job experience and the things you do well. Are you a good writer? Do you have technical skills? Can you plan events?

 

Step 2: Interests
With your talents in mind, think about your interests. Are there particular industries or topics that you enjoy? Can those help you narrow your focus? Are you interested in photography, nutrition, sports, agriculture, medicine, accounting or other areas?

Step 3: Narrow Your Offering
The goal of this step is to come up with 5-10 products or services you can offer right now. You already have the skills and interests to add these to your business right now. If you have a big list, use these questions to narrow your offerings:

What excites you?

What do you really love and want to do?

What do people need?

What problems can you solve?

 

Step 4: Market Research
Hopefully, you now have fewer than ten products or services you’d like to offer. Now, I want you to do a little market research. Just hop on Google, Facebook, Amazon, or Pinterest and search for your areas of interest. For each product offering complete the following.

Product or Service:
Key Competitors:
Price Range:

What product or services are currently available?

Can you be profitable offering the same or similar services?

How can you be unique?

 

 

Download my XXX worksheet to find the perfect niche for your business!

Download the Ultimate Branding Checklist

A FREE Resource Explaining Branding + A Complete List of Everything You Need

An Entrepreneurs Guide to Starting a Business
Plus, A Free Worksheet to Help You Find Your Niche

 

Over the past couple of weeks, I’ve talked to several aspiring entrepreneurs looking to launch their own business. I’ve worked with these women in various roles: some are in my network groups, others came to me for branding help or just had questions about launching their business. All of them have one thing in common. They are struggling with their brand identity.

Okay, they didn’t use those words, but these well-meaning entrepreneurs are struggling to find focus in their business. Maybe you can relate.

Here are some of the problems they are running into:
• They can’t effectively communicate their goals or business to family and friends.
• They can’t quickly define their product offering to potential customers.
• The can’t decide on a logo or tagline because they don’t know where they want to focus.
• They believe being “general” or “vague” will help them get more clients (even though they haven’t been very successful signing on clients).

These ladies are struggling to launch a successful business. These are talented, well-meaning women with big goals, they just need to find their focus. Maybe you can relate.

Each of these contacts believes that by being vague in their product offering, they are somehow going to get more clients and more opportunity. They think by offering more services they will reach more people and therefore launch their business quicker and be more profitable.

Does that sound like you? Are you trying to provide an enormous suite of products in an attempt to attract more clients? Is your product offering vague?

I’m going to be straight up honest with you: if you believe this approach is the quickest way to sign new clients you are setting yourself up for failure.

The most successful brands are those that cater to a very specific market or provide a very specific product or service.

I want you to be successful … I want you to launch a business you love … I want you to gain whatever comes with your dream: flexibility, time, security. Whatever it is, I’m here to tell you it’s possible, but you are going to have to shift your mindset. You’re going to have to focus.

I’ve developed a free resource to help you find your perfect niche! If you are ready to launch a successful business, it’s time to get my Focus Your Dream worksheet.

This 8-page worksheet helps you identify a focus that will help you build a successful business with your current skill set! Plus, you’ll create 3-5 specific product offerings that work with your current interests and talents!

Download the worksheet here:

 

How to Find Your Niche
So, now that you know why you should find a niche, how the heck are you supposed to decide what you want to offer?

It’s time to do a little self-reflection! You need to take a good look at yourself when you start.

Step 1: Talents
What are your talents? What can you offer right now? Where do you have experience? Make a list of all your job experience and the things you do well. Are you a good writer? Do you have technical skills? Can you plan events?

 

Step 2: Interests
With your talents in mind, think about your interests. Are there particular industries or topics that you enjoy? Can those help you narrow your focus? Are you interested in photography, nutrition, sports, agriculture, medicine, accounting or other areas?

Step 3: Narrow Your Offering
The goal of this step is to come up with 5-10 products or services you can offer right now. You already have the skills and interests to add these to your business right now. If you have a big list, use these questions to narrow your offerings:

What excites you?

What do you really love and want to do?

What do people need?

What problems can you solve?

 

Step 4: Market Research
Hopefully, you now have fewer than ten products or services you’d like to offer. Now, I want you to do a little market research. Just hop on Google, Facebook, Amazon, or Pinterest and search for your areas of interest. For each product offering complete the following.

Product or Service:
Key Competitors:
Price Range:

What product or services are currently available?

Can you be profitable offering the same or similar services?

How can you be unique?

 

 

Download my XXX worksheet to find the perfect niche for your business!