Branding is possibly one of the most overlooked areas for entrepreneurs and small business owners. However, a consistent brand can have a huge impact on your business — and your bottom line.
Here’s a look at 5 reasons why small businesses need to invest in developing a brand. It’s not wasted time and money. Instead, brand development is an essential step in helping you reach your goals. If you’re serious about your business, then you need to get serious about developing a strategic brand that will help you achieve the success you are seeking.
First off, a reliable brand will make you and your business more credible. If all of your interactions with clients look and sound the same, you’ll build a foundation of credibility. Chances are, your business has a lot of moving parts and pieces.
Do your messages sound the same in-person, on the phone, on Facebook, and on your website? Does everything work together visually? Do you social media sites, website, courses, and handouts all look the same?
When all of these pieces come together, you are telling your customer base that you know who you are, and what to offer them.
You are also telling clients and prospects that your business is important to you. You’ve invested in it, and you are mature enough to offer them products and services they need and want.
When you invest in your brand, you are building a foundation of credibility. Your customers will come to know what to expect from you, and your messages will be more believable.
There are a lot of great ways to build trust with your customers, but your brand is one of the easiest and most important ways (especially for small businesses).
Your customers interact with a lot of brands every day. A few they like and will remember. Many will just get lost in the clutter. If you want to be more memorable to your customer base, you need to develop a plan to deliver consentient messaging on a regular basis.
Here are five tips to make your brand more memorable:
If you’ve defined your Dream Customer, you’ll know what they want and need. If you know what matters to them – and deliver – you’ll be in their hearts and minds! Being more “memorable” starts with understanding the why!
Branding does come down to storytelling. Become a great storyteller, and you’ll resonate with your customers base. People love (and remember) great stories. Make sure you are telling yours.
If you want your customers to remember you, you’ll have to keep reminding them. Make sure you are consistently getting in front of your clients. Schedule regular e-mails or blog posts, develop presentations and workshops. It’s different for every business, but it’s important to keep providing value to your customers on a regular and consistent schedule.
Consumers need to hear and see the same message up to seven times before they will commit it to memory. Businesses often get tired of their own messaging, but forget that their consumers haven’t yet committed it to memory. Keep saying it!
If you wow your customers they will remember. Find ways to add value to everything you do. Free resources, first-class customer service, free extras, etc.. Find unique opportunities to add more value every time your interact with your clients. They will love (and remember) you!
This one is great, especially if you are just starting out or are a solo-entrepreneur. In addition to gaining credibility, a well thought-out brand helps you look bigger and more professional. Having a well thought out brand will show your customers that you’re serious about your business and they will be more likely to trust you.
There is that word trust again!
Companies with brands are more likely to charge premium pricing over competitors. Once you have developed a relationship with your customer base and have clearly shown value over competitive companies, it’s much easier to charge more.
Let’s face it. Only one company can be the cheapest — the rest of need to show our value!
Here are three ways to build value into your brand so that you can command premium pricing:
It’s hard to command premium pricing and be everything to everyone. You need to define your ideal customer. Know what your customer base needs or wants, and deliver!
Once you know what your customers need, you have to deliver. Strive to be the best in your industry. Be known for one thing and do it so well that your customers won’t want to go anywhere else!
Stay focused. Don’t stray. Once you find what works, keep doing it! Don’t expand too quickly or add too many products. Be thoughtful about what your customers need and deliver!
Let’s be a real for a minute. Branding falls into the discipline of marketing. The entire concept of marketing is to build awareness and generate leads (presumably for sales). The ultimate goal of any brand should be to grow your business. Having a solid brand platform will lead to more contacts and ultimately more clients and more sales!
An investment in your brand is an investment in the growth and success of your business!
Stop overlooking how important your brand is to the growth and success of your business. Take the time to learn more about what branding is and how you can leverage branding to build your business.
We have great resources to help you develop a brand for your business. Here are some great resources to help you get started!
Success! Now check your email to confirm your subscription.